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Legacy Brands at Risk, Relevance Within Reach
Think back to a nostalgic favorite — maybe a beloved cereal or snack that just doesn’t taste the same anymore, or worse, has disappeared entirely. Take Fruit Stripe gum, for instance. After 54 years on store shelves, the iconic zebra-striped gum was discontinued due to shifting consumer habits and purchasing patterns. Then there’s the case of Kirkland Signature Chocolate Chips, phased out...
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